Interacta Systems combine computer vision techniques, 3D scanning technology and intelligent targeting software to interact with customers in public spaces like never before. Interacta enables your audience to become an active participant with your brand or product rather than just a passive viewer.
Each Interacta System incorporates a natural user interface that detects passing customers then encourages them to interact with it. Interactas can identify movement, body shape, head, limbs, hands and even facial gestures. Using the latest real-time augmented reality software, Interactas then create a two-way conversation between you and your customers.
Previously passive advertisements can now become interactive experiences enabling customers to actively engage with your brand and products.
Out-of-home advertising gets real
Interacta uses real-time augmented reality software and hardware that can be easily combined with existing digital screen networks or installed separately as a complete unit. Either way, your product or brand will not only be more memorable, it will also give customers an experience that connects with them more deeply.
Not only will you increase viewer engagement, you’ll also be able to track the results thanks to our intelligent data collection software. It allows you to track who is actually watching your advertising and even how they are responding to it. Using facial recognition software, Interacta can even help determine reactions to your advertising message and what influences it might be having on your sales.
What’s on the horizon
Interacta’s payment structure in the near future will be flexible too. Cutting-edge technology and measurement data means that you can pay-per-impression, pay-per-interaction, or the more traditional method of pay-per-duration.